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The Journal

Style, Substance, Stories

Expert style guides, fabric deep-dives, and the stories behind our collections.

PUJKA
Featured — Style Guide

The Art of Building a Capsule Wardrobe

Discover the 12 essential pieces every woman needs for an infinitely versatile wardrobe. Less clutter, more style — the Parisian way.

March 28, 2025·7 min read
PUJKA
Style Guide

What to Wear to a Wedding as a Guest: The Complete Guide

From garden parties to black tie, the definitive guide to choosing the perfect wedding guest outfit. What works, what to avoid, and our top picks for every dress code.

April 10, 2025·8 min read
PUJKA
Fabric Intelligence

How to Care for Silk: The Complete Guide

Your investment pieces deserve proper care. Learn the gentle art of maintaining silk garments to keep them beautiful for years.

March 21, 2025·5 min read
PUJKA
Style Guide

Work Outfit Ideas for Women: How to Dress for the Office in 2025

Modern office dressing is about looking authoritative without sacrificing comfort. These are the pieces that work hardest in your professional wardrobe.

March 15, 2025·6 min read
PUJKA
Style Guide

7 Parisian Style Rules That Actually Work

Forget the clichés — real French style is about confidence, not formulas. Here are the principles that guide Parisian women (and PUJKA).

March 14, 2025·6 min read
PUJKA
How to Wear

How to Style a Silk Dress: 7 Ways to Wear One Piece

The silk dress is the most versatile piece in any wardrobe. Here are seven distinct looks from a single PUJKA silk midi — from morning meeting to dinner out.

February 20, 2025·5 min read
PUJKA
Sustainability

Sustainable Fashion Brands in Europe: What to Look For

Sustainability in fashion is more than a marketing claim. This is how to evaluate a brand, what certifications actually mean, and why where your clothes are made matters.

January 18, 2025·9 min read

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